Information and identity in a functional design
Messe Basel signage
Design and function for versatile areas of application
Product and graphic design by «unit-design»
Messe Basel recently redesigned its location as part of the reconstruction of Hall 1 by Herzog & De Meuron. This led to the need for new signage and the opportunity was seized to develop a new information and guidance system for the trade fair’s location. Following an international invitation to tender, BURRI was awarded the contract to renew the signage for the five exhibition halls and the entrance and outdoor areas in 2012. The Frankfurt design studio unit-design was responsible for the design and graphic implementation of the signage and dany waldner ag handled project and construction management. Working closely with unit-design, BURRI has developed, produced and installed a comprehensive, modular system to deadline. The result is a meaningful guidance system that covers the entire 141,000 square meters that make up the exhibition site.