Messe Basel recently redesigned its location as part of the
reconstruction of Hall 1 by Herzog & De Meuron. This led to the need
for new signage and the opportunity was seized to develop a new
information and guidance system for the trade fair’s location. Following
an international invitation to tender, BURRI was awarded the contract
to renew the signage for the five exhibition halls and the entrance and
outdoor areas in 2012. The Frankfurt design studio unit-design was
responsible for the design and graphic implementation of the signage and
dany waldner ag handled project and construction management. Working
closely with unit-design, BURRI has developed, produced and installed a
comprehensive, modular system to deadline. The result is a meaningful
guidance system that covers the entire 141,000 square meters that make
up the exhibition site.
